TwoCards DM, Terra Bank AS

TwoCards DM, Terra Bank AS
TwoCards DM, Terra Bank AS

TwoCards DM, Terra Bank AS

Debrief:

Encourage users to use the product more and at the same time introduce the new graphic profile. Two cards have in general two types of customers, the active user and the passive user. Make two different brochures with different content and tone of voice appealing to the different groups.

Creative solution:

Active users: Focus on how great the product is and how it’s even more exclusive with the new design. Also share details of new features and offers within the product.

Passive user: Use comedy to show introspection and at the same time show that the product is improved. Make the customer curious to read more and see what the product is all about. Focus on basic and good offers. Keep the content to a minimal.

Client:

Terra Bank AS

Agency:

Target Reklamebyrå AS

Research, strategy:

Michelle Tully

Idea & Concept:

Michelle Tully

Marius Leknes Snekkervåg

Art Direction:

Michelle Tully

Copywriter:

Marius Leknes Snekkervåg