TwoCards campaign, Terra Bank AS

TwoCards campaign, Terra Bank AS
TwoCards campaign, Terra Bank AS
TwoCards campaign, Terra Bank AS

TwoCards campaign, Terra Bank AS

Debrief:

Through research and strategy work find TwoCards USP and build a branding campaign around that. The campaign should work both digitally and online.

Creative solution:

The product offers a possibility to edit transactions between the cards online. This will help customers customize their transactions and keep private purchases separate from work purchases. The idea is to show extreme situations where someone has mixed business and private life. TwoCards clients never do that.

Client:

Terra Bank AS

Agency:

Target reklamebyrå AS

Research, strategy:

Michelle Tully

Idea & Concept:

Michelle Tully

Marius Leknes Snekkervåg

Art Direction:

Michelle Tully