Promoting road safety awareness
It is never too early to have a road safety conversation with children. To make this easier Nettbuss AS asked me to help produce a road safety education including one of their school busses as a part of an interactive learning experience.
Get inspiration from themes that excites children in the two different target groups. Combine analog and digital games to educate through play. We ended with these two themes. Jungle for the youngest and Space for the bigger kids.
The Bus: Two sides of the bus have been designed, each with messages and activities specifically considered for children from from nine to twelve and from years nine to twelve. The design, which consisted of several mazes invited the kids to an interactive experience exploring the planet.
The game: CD-rom with interactive games and fun facts was also designed to assist teachers and parents to have these important road safety discussions in a fun, but educational way.
Extra: Road safety poster listing the most important facts matching the same theme. These would function as a nice remineder to parents and teachers after the campain.
Nettbuss Konsern AS