Hyper Island school project in cooperation with The International Rescue Committee (IRC)
“Change the World. Stop Domestic Violence.”
The International Rescue Committee (IRC) wanted to bring awareness in a way that would cut through the clutter and numbness that the public has accepted. They wanted this issue to stand out in a way never seen before.
Our idea is to create awareness of domestic violence by setting up a gorilla stunt of an imaginary hidden disease/epidemic. As we want the campaign to grow and get people’s attention, the real reason behind the campaign has to be kept secret for a certain amount of time to reach its full effect. When the campaign hits its peak of media attention, IRC reveals the true meaning behind it: “To cure domestic violence in the world”.
The press gets limited information but enough to inform the public of the symptoms and different preventive measures.
Hyper Island student project in cooperation with IRC and Gyro.
Andreas Justus Johansson