Hyper Island school project in cooperation with The International Rescue Committee (IRC)

Hyper Island school project in cooperation with The International Rescue Committee (IRC)

Brief:

“Change the World. Stop Domestic Violence.”

The International Rescue Committee (IRC) wanted to bring awareness in a way that would cut through the clutter and numbness that the public has accepted. They wanted this issue to stand out in a way never seen before.

Creative solution:

Our idea is to create awareness of domestic violence by setting up a gorilla stunt of an imaginary hidden disease/epidemic. As we want the campaign to grow and get people’s attention, the real reason behind the campaign has to be kept secret for a certain amount of time to reach its full effect. When the campaign hits its peak of media attention, IRC reveals the true meaning behind it: “To cure domestic violence in the world”.

The press gets limited information but enough to inform the public of the symptoms and different preventive measures.

Client:

Hyper Island student project in cooperation with IRC and Gyro.

Team members:

Julia Wallin
Michelle Tully
Daniel Cansu
Andreas Justus Johansson
Lisa Löwenborg
Marlies Deforche